Key Reports in the Dashboard

1️⃣ Sessions Report
Displays the number of times customers have visited your digital menu within a specific period.

• Why is it important?
  ✔ Helps you understand customer interest in your menu.
  ✔ Tracks the impact of marketing campaigns on visitor numbers.
  ✔ If the number is low, you can enhance menu promotion through digital marketing or improve the user experience.

• How to use it?
  ✅ Monitor increases or decreases in sessions after marketing campaigns.
  ✅ Compare numbers across different time periods to identify peak hours.

2️⃣ Orders Count Report
Shows the total number of orders placed through your digital menu within a specific period.

• Why is it important?
  ✔ Allows you to evaluate customer demand for your store.
  ✔ Helps measure the effectiveness of promotions based on received orders.
  ✔ Identifies high and low-demand periods.

• How to use it?
  ✅ Compare order numbers across days or periods to spot trends.
  ✅ Use data to determine the best time for promotions or price reductions.

3️⃣ Average Order Size Report
Calculates the average amount spent by a customer per order.

• Why is it important?
  ✔ Helps you understand customer spending behavior.
  ✔ Can be used to develop strategies to increase order size, such as "Buy More, Save More" offers or upsell recommendations.
  ✔ Evaluates pricing and discount performance.

• How to use it?
  ✅ If the average is low, try offering "bundle deals" or "discounted combos."
  ✅ Monitor changes after modifying prices or introducing new offers.

4️⃣ Total Orders Report
Displays the total revenue generated from all orders within a specific period.

• Why is it important?
  ✔ Provides a clear overview of daily, weekly, or monthly revenue.
  ✔ Helps track store performance compared to previous months.
  ✔ Measures the impact of promotions or seasonal events on total orders.

• How to use it?
  ✅ Use this report to set monthly or quarterly revenue targets.
  ✅ Compare total orders across seasons to identify peak sales periods.

5️⃣ Pending Orders Report
Shows orders that are yet to be processed, whether awaiting approval or still in preparation.

• Why is it important?
  ✔ Helps you track open orders and manage them efficiently.
  ✔ Allows you to improve order fulfillment speed to enhance customer satisfaction.
  ✔ Helps identify any issues in order flow and take action to improve operations.

• How to use it?
  ✅ Regularly monitor this report to prevent order delays.
  ✅ If there are many pending orders, analyze the reasons and address any operational bottlenecks.